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ARTICLES & REPORTS
A1)Conjoint Analysis: The Inventor's Tool (Congress Paper)
A2)Researching Children (Congress Paper)
A3)Usefull Tips to Good Market Research
A4)Advertising Pretesting (Why one shouldn't use focus groups)
A5)Measuring Brand Evolution
A6)From Carrier Pigeons Come Campaign Strategies (SAMRA Paper)
A7)Icongraphy: Symbolism for a New Millenium (SAMRA Paper)
A8)Consumer Camps: A Qualititive Revolution!
A9)The Fantasy of Database Lifestyle Segmentation
A10) Things That Give Market Research a Bad Name
A11) Needs + Perceptions = Behaviour
A12) The Pitfalls of Self-completion Questionnaires
A13) Statistical Techniques Applied: A Practitioner's View (Congress Paper)
A14) Ten Steps to Quality In Market Research
A15) Tips For SME's (Lessons Not Taught on MBA)
A16) Thoughts on Customer Satisfaction Tracking
A17) Retail Customer Loyalty (Do's and Do Not's)
A15) Thoughts on Mystery Shopping
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PRESS OFFICE
B1) Bringing Market Research to Life
B2) Translating Research Into Business Plans
B3) Loyalty is As Old As The Hills
B4) Tailormaking Research
B5) How Much Money Should You Spend On Advertising Research?
B6) No Correllation Between Advertising and Loyalty in FMCG Consumerism
B7) SA's Favourite Sports
B8) The Price INsensitive Shopper
B9) How Cell Phone Companies Stack-up
B10) Shopping Around For Homewares
B11) The Great South African Samie (Sandwich)
B12) Creativity Through Consumer Research
B13) South African - And Proud of It!
B14) Superstitions In South Africa
B15) Headaches!
B16) True Love?
B17) Underwear (A Titilating Proposition!)