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QUALITATIVE ANALYSIS

~Content Extraction

~Laddering

~Structural Analysis

~Mind Mapping

~Iconography

~Projective Methods

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QUANTITATIVE ANALYSIS

~Primary Research Analysis Software: The Survey System (Creative Research Systems)

~Multivariate Analysis, Graphics and Mapping: BaTools (Inhouse developed, Interfaces with CorelDraw & The Survey System)

~Cluster Analysis: CCA (Sawtooth Technologies)

~Conjoint Analysis: CVA (Sawtooth Technologies)

~Advanced Statistical: Statgraphics (Statsoft)

Data can be made available in other formats such as ASCII, SPSS and Excel if required.

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STATISTICAL ANALYSES

~Cross Tabulations (Frequency Tables)

~Regression Analysis

~Anova

~Principle Components Analysis

~Factor Analysis

~Discriminant Analysis

~Correspondence Analysis

~Multi-Dimensional Scaling

~Cluster Analysis

~Conjoint Analysis

~CHAID Analysis