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TRADE LANDSCAPE SURVEYS (CHANNEL STUDIES)

Similar to consumer landscapes, these surveys identify the needs, perceptions and behaviour consumers have towards various distribution channels.

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MOMENTS OF TRUTH SURVEYS (CUSTOMER SATISFACTION SURVEYS)

MOT’s are those moments when a customer’s perceptions of a brand can change, either positively or negatively. MOT surveys identify these moments and measure them periodically to track progress towards improving customer satisfaction.

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TRIAL SHOPPER STUDIES (MYSTERY SHOPPING)

These surveys monitor the customer experience. They involve recruiting real life consumers of a specific retail category, and getting them to trial shop selected chains, and then evaluate the customer experience.